- Global Data Warehouse Rollout.
- Delivering Data Engineering Excellence in Data Migration & Integration for a Global Enterprise at Reed Exhibitions.
Benefits & Results
Background
Reed Exhibitions part of RELX Group is a global event organizer hosting over 500 events in 30 countries annually. They connect professionals from various industries including technology healthcare and real estate to foster business opportunities innovation and networking. Their events include trade shows conferences and digital forums. Their ambition includes leveraging cutting-edge technology fostering industry connections and expanding their global footprint to deliver unparalleled experiences for exhibitors and attendees ultimately contributing to the success of their clients and industries.
Challenges
- Implementing a new CRM (Salesforce.com) Marketing Automation (Eloqua) Finance (Oracle E-business) and a data warehouse for historical data (Oracle).
- Disparate systems causing data silos; Inefficient reporting and segmentation capabilities.
- Increased complexity in managing global customer data; Hindering the adoption of advanced analytics.
Solution
Reed Exhibitions partnered with NowVertical to achieve their target state which included data reporting segmentation and advanced analytics. Working closely with Reed’s Architecture teams NowVertical designed the future-ready business architecture conceptual data model followed by logical and physical data models (data warehouse and reference data systems).
Implementation
- Developed a comprehensive data engineering solution to manage data migration and integration.
- Created detailed conceptual logical and physical data models.
- Designed a future-ready business architecture to support global operations; Executed a structured data migration framework to ensure seamless transition from legacy systems.
- Utilized SFDC Eloqua AWS Oracle Data Integrator Talend Data Quality PostgreSQL Tableau and OBIEE for a robust implementation.
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